Merchants · Placement
Matching runs on spending intent, category-level signals computed inside the customer’s consent, never on raw transactions or identities.
| You can target | You cannot target |
|---|---|
| Spending categories (e.g. internet, dining) | Individual customers or raw transactions |
| Intent states (saving for travel, new salary) | Health, religion or other sensitive inference |
| Regions and corridors | Customers who opted out of offers |
| Value tiers (verified, not asserted) | Anyone under 18 |
Apply, and a placement editor helps shape your first offer.